In his debut novel, Mark S. Luckie presents an unforgettable trio navigating life at a historically black college. DO U. is a fiercely funny and heart-wrenching tale about maintaining individuality in the face of repression.



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Photo credit: Tinnetta Bell



With the onset of the recent Black Lives Matter protests, there is a hyperawareness and greater interest in African-American culture. DO U. is a unique novel that sheds light on the complexities of the very Black lives that are the subject of discussion. Readers can, through the book, obtain a greater understanding of the challenges that minorities in America face. The novel tackles a wide range of issues, including homophobia, student athletics, mental health, fraternity hazing, the Christian church and more. DO U. challenges the reader to vicariously explore these taboo topics through the eyes of its three main characters.




Mark S. Luckie began his journalism career as a crime and justice reporter at the Daytona Beach News-Journal, covering everything from NASCAR races to Spring Break fatalities. His time at Bethune-Cookman College, a historically Black college in the same Central Florida city, would serve as inspiration for the 2015 novel DO U.

Mark graduated from B-CC with a bachelor’s degree in Broadcast Journalism and from the University of California, Berkeley with an M.A. in journalism. It was in the midst of his rigorous graduate school coursework that he discovered the burgeoning marriage of technology and journalism. 

Mark went on to hone his craft at illustrious news publications, including the Los Angeles Times, Entertainment Weekly and The Washington Post, where he led as National Innovations Editor. In his time at the Center for Investigative Reporting, Mark and the news team were named Pulitzer Prize finalists in the Local Reporting category for their work exposing potential earthquake damage an in California. The interactive maps and visualizations that Mark created were specifically praised by the Pulitzer committee for their contribution to the year-long project.

In addition to the Pulitzer nod, Mark is a GLAAD media award nominee for an EW project spotlighting LGBT representation in Hollywood. For two consecutive years, Mark was named by The Root as one of the country’s most influential African-Americans. In 2014, he served as judge for the Breaking News category of the Pulitzer Prizes, one of the youngest persons in recent history to do so.

During his tenure as a journalist, Mark maintained an entrepreneurial spirit. In 2007, while sitting on his porch in his hometown of Los Angeles, Mark founded the site 10,000 Words. The online hub provided resource for journalists to learn about the various technologies used for online and mobile storytelling. Four years later, he sold the site to Mediabistro as part of a series of notable acquisitions. On the heels of the success of the blog, Mark authored The Digital Journalist’s Handbook, an essential guide to the craft. The book is now a staple in university courses around the world.

More recently, Mark transitioned from the newsroom to the technology sector. Just before the 2012 presidential election, Mark became the Manager of Journalism and News at Twitter. In the role, he collaborated with major newsrooms to develop digital strategies and integrations based on Twitter technology. Internally, he partnered with the company’s product teams to build, test and distribute tools based on feedback from journalists. His work also extended beyond newsrooms to organizations as diverse as NASA, New York Fashion Week and the White House.

Mark departed from the role in the summer of 2015 to complete work on DO U., his second book and first novel.



  • Juror, Pulitzer Prizes: Breaking News (2015)
  • The Root 100 Influential African-Americans (2013, 2014)
  • UNCF Outstanding Young Alumni Award (2014)
  • Pulitzer Prize finalist team, Local News Reporting (2012)

Mark is available for speaking engagements, interviews, and appearances. 



Title: DO U. 
Author: Mark S. Luckie
Publisher: Amazon CreateSpace
Date of Publication: Sept 8, 2015
Retail Price: Paperback: $24 (US); ebook: $9.99 (US) 
ISBN-13: 978-150861055
Pages: 342


Booksellers and independent retailers, please visit CreateSpace Direct for ordering information

Available as paperback from Amazon, Barnes & Noble;
ebook from Kindle & iTunes